Mark My Words - get it?!

📄 45 second read 📄

Many, many moons ago, marketing was advertising.

Yup, that message of yours.

It’s likely not being heard (read). Probably because it’s banal; likely because it’s verbose.

I’ve never purchased a Lottery Ticket – and NEVER will.

Why?

Because it’s entirely irrational. And even more so when the prize is $1.6 BILLION.

Alexa, Amazon, Uber, GrubHub… what do they all sell? Time. They save us time and make is convenient. 

If it’s built to show, it’s built to grow (think Apple, Nike, Starbucks, Livestrong – hell, even Pickleball!)

Ever wonder why the Apple logo on your laptop doesn’t face you?

This 💩 really intrigues me. It baffles me that such smart people do such dumb shit in business. 
 
Why do “we” (not me) market & communicate to people the way we hate being marketed & communicated to?
 
True story – peep this:
 

Every now and then I get someone asking for my opinion on a logo – and EVERY time I say the same thing: Focus on the brand, not the logo.

Captain James Cook is most known as an avid navigator of boats, but in a book I’m reading (well, listening to on audible), it seems as though he was quite the marketer…

⌛️ 2 Minute Read.

So, it’s about that time of year where the majority of us write down our New Year’s resolutions, get all excited, post hackneyed quotes, go to the gym the first 2 weeks of January, and slowly forget about all that hype – oh boy…

⌛️ 45 Second Read.

I grind my teeth at night (must be stress), so I purchased a Night Guard on Amazon a few days ago and the box was covered with that sentence I’ve learned to hate: 4 out of 5 dentists (or doctors) recommend it…