My Dad and I used to put a coat of water protection on his cabin every year (or so) to protect it from winter, decay, sun damage, and to water seal it.
And after a weekends worth of work, it looked the same and felt like we didn’t produce much. But if we didn’t do that, just like rust sets in on metal, entropy & time would take its toll on the cabin.
And so I learned…
Gary V often utters (hell, I have too) that “ideas are shit” (execution is everything). And I concur with the latter. But the disconnect between idea & execution isn’t that people are lazy or unable to bring tires to tarmac; it’s our culture’s attitude toward implementing an idea, AND, the fallacy of The Bureau of Idea Approval.
(Spoiler: The BIA doesn’t exist)
Usage of “ad blockers” has increased by 38% worldwide in the past 5 months.
And with all the chit chat lately around the use of ad blocking, I get to answer questions like these weekly: “what is going to happen to our business without this revenue stream?” And, “how are we going to reach our audience(s)?
I adore academia, miss it often, and wish I can be a full-time student & continue to learn from some of the brilliant professors & students I had the luxury to share a classroom with.
However, some of the stories you hear are merely myths or lies.
8 Minute Read (and worth it)
It’s pretty simple dealerships: If you live in the world today and do not (at scale) produce these 4 things: videos, audio sounds, graphics, and written words for social on a mobile device, you are invisible & irrelevant.
Is that clear enough?
Oh, and your marketing sucks $#!% because all you do is copy the next dealership (who sucks just as much).
United’s recent (baffling) calamity can be summed up in one word: Culture (or assholes).
Last week, Crayola killed off the color Yellow (“dandelion” to be precise).
What’s notable to me, isn’t the fact that they withdrew a color…