Mark My Words - get it?!
This is where I discuss case studies, ponder & educate textually, and poke fun of businesses that market like it’s 1999.
Alexa! And Geofilters Turn 3.
Just recently, Snapchat Geofilters turned 3! Happy birthday! That’s correct, 3 – and you still haven’t used them properly.
But that’s not what this is about.
💰 Bureaucracy Structures 💰
4 MINUTE READ
It does, but often in a costly & inadvertent way.
For example, go ask someone today what they do, and I bet they’ll talk about where they work. I do this all the time, and it is quite entertaining.
Rust Doesn’t Sleep.
My Dad and I used to put a coat of water protection on his cabin every year (or so) to protect it from winter, decay, sun damage, and to water seal it.
And after a weekends worth of work, it looked the same and felt like we didn’t produce much. But if we didn’t do that, just like rust sets in on metal, entropy & time would take its toll on the cabin.
And so I learned…
Ideas Are 💩
Gary V often utters (hell, I have too) that “ideas are shit” (execution is everything). And I concur with the latter. But the disconnect between idea & execution isn’t that people are lazy or unable to bring tires to tarmac; it’s our culture’s attitude toward implementing an idea, AND, the fallacy of The Bureau of Idea Approval.
(Spoiler: The BIA doesn’t exist)
Yes, ad blocking is good for business.
Usage of “ad blockers” has increased by 38% worldwide in the past 5 months.
And with all the chit chat lately around the use of ad blocking, I get to answer questions like these weekly: “what is going to happen to our business without this revenue stream?” And, “how are we going to reach our audience(s)?
✏️ 14 Rules Grandma Taught Me ✏️
👵🏽 👵🏽 👵🏽
Grandma taught me a ton, and in some way or another, I learned these 14 things – take heed:
1. Think process, not product
2. Share something small every day
3. Tell good stories.
Click to read the rest…
🎓 Myths I Discovered After College 🎓
I adore academia, miss it often, and wish I can be a full-time student & continue to learn from some of the brilliant professors & students I had the luxury to share a classroom with.
However, some of the stories you hear are merely myths or lies.
Like these…
THIS IS MARK RYAN | 001 🔥 🔥 🔥
People often ask: “What Do You Do?” and “How Do You Do It?”
So instead of telling you, I decided to (finally) let you into my world and show you by documenting some of my days.
🔥 🔥🔥 Click to watch 🔥 🔥 🔥
How Car Dealerships Should Be Marketing in 2017 🚗💨
8 Minute Read (and worth it)
It’s pretty simple dealerships: If you live in the world today and do not (at scale) produce these 4 things: videos, audio sounds, graphics, and written words for social on a mobile device, you are invisible & irrelevant.
Is that clear enough?
Oh, and your marketing sucks $#!% because all you do is copy the next dealership (who sucks just as much).
How To Not Be Invisible In 2017 👻
It’s pretty simple: Start. Do.
And follow this initialism – WHW: What, How, Where.