Ideas Are 💩

Gary V often utters (hell, I have, too) that “ideas are shit” (execution is everything). And I concur with the latter. But the disconnect between idea & execution isn’t that people are lazy or unable to bring tires to tarmac; it’s our culture’s attitude toward implementing an idea, AND, the fallacy of The Bureau of Idea Approval.

(Spoiler: The BIA doesn’t exist)

We have this notion that there’s a looming authority of an external agency approving the best ideas; and the best ideas, only. But it’s not the best ideas that win (just like it’s not the strongest species that survive). It’s the ideas with the most courageous, positive, and manifesting heretic behind it that succeed. Undeniably, those with enough bravado, gusto, stubbornness, and a little bit of craziness instilled in them are often the best change-makers.

So why is it uncomfortable to stand up in front of strangers, to propose an idea that might fail, to challenge the status quo, and continue to drive that idea forward through all the naysaying pushback. Because our lizard brains are programmed to comply instead of contributing, and we’ve been indoctrinated into believing that we must work like our education system: acquiesce, fit in, do as others do, and do as you are told.

(I almost threw up just thinking about that).

My point: don’t let others judge your idea based on their understanding & nuances. Acceptance, achievement, and change-making happen in the most peculiar ways. (Just ask Steve Jobs, Walt Disney, Steven Spielberg, Albert Einstein, Thomas Edison, J.K. Rowling, and friends).

Idea’s aren’t shit; the notion of the BIA is.