Look, if it’s built to show, it’s built to grow (think Apple, Nike, Starbucks, Livestrong – hell, even Pickleball!)
Ever wonder why the Apple logo on your laptop doesn’t face you?
Well, Steve Jobs knew that making things publicly visible & seeing others do something makes it more likely for them to do it.
Jobs wanted an observer (the public) to see the Apple logo the right way, making it more enticing for them to want to buy it. Thus, a key factor in driving things to catch on is public visibility.
But that’s not it.
One of the six (6) Principles of Contagiousness (how ideas, content, things spread) is making them “Public.”
By public, I mean observability, distribution of content (blogs, vlogs, micro, etc.), storytelling, and putting things in front of people that spark triggers (another one of the six principles). And by people, I mean the ones you’re trying to recruit, sell something to, or coerce in to buying that ebook of yours (ha!).
By sharing your stories, your $0.02, recipes, ideas, processes, and culture, you’re creating visible behavioral residue – and that’s how things spread.
I laugh when I think of some of the industries I’ve worked with that make so much of what they do private or cryptic – and then wonder why they can’t recruit people (poke, poke).
Lord help them.
Tell me: What do you think your business can share more publicly?
2 Responses
One day we will work together.
Indeed, brother. Sooner than later.