A Fish Rots From The Head – why your culture & social presence suck.
If you’re an angler like me (lol), you know that the title of this is a fallacy: a fish doesn’t rot from the head, it rots from the inside, the guts, the center, then out. (But Jason. C and Mark. W didn’t know that – Jim. T certainly does.)
Same difference though, right?!
Whether from the center or the top, rot trickles out and down to those who are the foundation of the business: people and clients. And this sets the tone and cultivates the company culture.