Many, many moons ago, marketing was advertising.
Today, marketing is pretty much everything you do as a business (or personal brand). And what you do either adds to the experience or takes away from it. Yes, every single touch point.
If your business lives & dies by Recruiting or Automotive Service, where are the marketers on your Recruiting & Automotive Service team?!
2-minute read.
The CMO at most orgs has a difficult job; mainly, because he’s hired to do something he isn’t allowed to manage and make decisions on.
50-Second Read
Starbucks isn’t really a coffee company, per se. And Ford doesn’t make tires…
30-Second READ.
Good pizza is rare… super rare. Here’s what my Grandma Vita taught me about pizza and cutting corners…
90-Second Read.
A client of mine is debating whether or not to continue having virtual meetings; you know, the ones that have been around for ages and Covid made popular.
This website & its content are for educational purposes & house my personal opinions on business & marketing.