We say we want new, creative ideas…
but we control the process and do the old and safe stuff.
We say we want organic…
but we buy non-organic.
We say we love animals…
but don’t adopt pets, and we support industrially-farmed animal products that torture them.
We say we want honesty…
but end up buying hype.
We say we want to hire for diversity (of thought, culture and background)…
but end up hiring people who share our point of view.
We say we want to be treated with respect…
but end up buying from manipulative, selfish, short-term profit-seekers instead.
Is this the marketing we deserve?! It’s certainly the marketing we create.
