60 Second Read on How Guinness Beer Became a Utility
Does anyone know how the Guinness Book of World Records was started? (Well, by now, I’d presume you can guess who started it, eh?!)
Through a little bit of old school pub research (yeah, they weren’t blessed with geo & listening software like us marketers today), a Marketing Epiphany was born.
Put me to sleep, PowerPoint.
Dull, dreadful PowerPoints continue to spread throughout the land.
And last night, I not only sat through one (for a couple minutes), but was lucky enough to have Professor Bulletin Board open up with 32 minutes of eye-shutting (Zzz) information you read on a high school auditorium board.
A Fish Rots From The Head – why your culture & social presence suck.
If you’re an angler like me (lol), you know that the title of this is a fallacy: a fish doesn’t rot from the head, it rots from the inside, the guts, the center, then out. (But Jason. C and Mark. W didn’t know that – Jim. T certainly does.)
Same difference though, right?!
Whether from the center or the top, rot trickles out and down to those who are the foundation of the business: people and clients. And this sets the tone and cultivates the company culture.
Dear Mr. COO:
Dear COO of _________ in Ventura, Ca. (I thought about putting his name and business):
RE: They’re not the bottom; they’re the fucking foundation
During our meeting today at Lure Fish House, I sat & listened to your nonsensical theory on why recruiting & employee retention is plummeting. You rambled on (often incoherently) about your misconstrued, blinded perception of this landscape – I LOL’d & left our lunch early.
6 Reasons Your Business Recruits Like Shit
Albert Einstein once (or twice) said something to the tune of: “The significant problems we have cannot be solved with the same level of thinking that created them.”
And it’s ever so applicable with recruiting in 2017.
You Know That Topic That Is On Everyone’s Mind…
You Know That Topic That Is On Everyone’s Mind…
Well, it turns out that it’s almost never the one that’s worth talking about.
My Favorite Restaurant Closed Today.
Yup, my favorite restaurant in Ventura County closed today. A place I’ve been a denizen of for over 6 years and patronized 4-5 times a week.
An unfortunate reminder that good doesn’t mean popular, and popular doesn’t mean good. And, that it isn’t the strongest, best, or most intelligent that survive – it’s those most adaptable to change. And Mr. & Mrs. Closed Restaurant didn’t adopt that practice.
How to Hide From Work.
Doing your job without getting work done – interesting statement, wouldn’t you agree?!
Your job is an historical artifact – especially if you’re in the digital or tech realm. It’s a list of tasks, procedures, alliances, responsibilities, to-dos, meetings (mostly meetings) that were layered in, one at a time, day after day, for years.
And your job is a great place to hide.
We say, but then we do.
We say we want new, creative ideas…
but we control the process and do the old and safe stuff.
We say we want organic…
but we buy non-organic.
Digital Is Slippery, Mark.
Digital Assets are slippery, Mark – that’s what these troglodyte, business people tell me. Yup, that’s the debate I get into. Facebook changes too much; Instagram changed their organic reach; Snapchat doesn’t have solid analytics. It’s all slippery.
Ok, sure – easy come, easy go, right?!