My feed on IG, FB, and LinkedIn is filled with brands using a legend passing away as a moment to selfishly promote themselves.
I can see it now: Agencies & Brand Managers scrambling to make a relevant post about Kobe in the last 24 hours.
I’m all about marketing at the speed of culture in a time where information exchanges at the speed of thought, but not when it is for a selfish me, me, me reason.
Unless your brand had a legitimate relationship with him, sit down.
It’s not about you.
2-minute read.
The CMO at most orgs has a difficult job; mainly, because he’s hired to do something he isn’t allowed to manage and make decisions on.
50-Second Read
Starbucks isn’t really a coffee company, per se. And Ford doesn’t make tires…
30-Second READ.
Good pizza is rare… super rare. Here’s what my Grandma Vita taught me about pizza and cutting corners…
90-Second Read.
A client of mine is debating whether or not to continue having virtual meetings; you know, the ones that have been around for ages and Covid made popular.
This website & its content are for educational purposes & house my personal opinions on business & marketing.