Ideas Are 💩
Gary V often utters (hell, I have too) that “ideas are shit” (execution is everything). And I concur with the latter. But the disconnect between idea & execution isn’t that people are lazy or unable to bring tires to tarmac; it’s our culture’s attitude toward implementing an idea, AND, the fallacy of The Bureau of Idea Approval.
(Spoiler: The BIA doesn’t exist)