A client of mine is debating whether or not to continue having virtual meetings; you know, the ones that have been around for ages and Covid made popular.
Those.
One of their directors, we’ll call him, “Johhny Lunchbucket” (thanks, Rod) sent a “Top 5 Reasons To Not Have Virtual Meetings” email. His cons were as follows:
- Technical difficulties can mess up the quality of the meetings and training.
- Too many distractions at home.
- Far more difficult to read body language and make sure people are engaged.
- Limited options for engagement.
- Engagement isn’t as meaningful.
Maybe.
But, Twitch and the videogame market are FAR bigger than the Hollywood box office. The gamers who play video games at home all day don’t seem to have any problem with meaningful engagement, distractions, or body language. And they have far more people engaged than your typical virtual meeting.
That’s because the well-designed video game makers cared about your engagement. Their success is predicated on it.
And Johhny Lunchbucket, well, he just put together a boring list of business jargon we all love to ignore. He checks boxes.
The hard work, like in marketing, is deciding to put in the effort to make people care, feel, and elicit emotions.
And no, a lazy simulation of an in-person meeting is not a worthy substitute for your virtual meeting.
