Let’s Be HONEST.

1-Minute Read 📕

Because when lies, fluff, and manipulative answers are mixed in with the expectation for truth & results, the entire system will grind to a halt. 


📕 90-second read 📕

During a meeting last week, I was pontificating about how our client burns bridges in the recruiting process – and how they waste the sawdust of this process…

Academia Today.

📚45 Second Read📚

In college or thinking about starting during this Pandemic? Don’t. Punt. Here’s why…

The F-ing Resume

1-Minute Read.

While in the United Lounge at SFO last week, I overheard a rather interesting (and bombastic) dude utter over a call, “well, Joe, send over your resumé and my secretary will take a look at it.”

“We Want To Build Brand, Mark.”

📚 90-Second Read

In nearly every introductory meeting with a new client, I hear executives utter similar remarks. And they have no clue what they’re really saying…

TikTok Ban

📚: 3 minute Read.

Ok, where do I start…

Let me share an excerpt from an email I received on Friday from a client of ours (their Director of Marketing, to be exact).

“Mark!!! WTF!!!!

Yes, you should still be advertising.

📖 4 – Minute Read.

In the last 3 weeks, prices in Facebook’s ad auctions have plunged – they’re quite the bargain right now. Prices have fallen nearly 35% per CPM (cost per thousand) and have presented some discounted opportunities, exposed culture & value, and furnished attention gains through this “Categorical Noise Decrease” – the likes of which we have never seen.

Value or Cost?

📕: 45 Second Read.

For the past 2 years, before I consider working with a new organization, I start with 1 key question I pose during our first in-person meeting: Are we increasing value or lowering costs? (This question comes in different presentable forms).

Replace Me Now, AI.

60 Second Read 📕

On a recent trip to Portland, I called the front desk early in the morning and asked the question I so often do: “Where’s the gym located?”