Every now and then I get someone asking for my opinion on a logo – and EVERY time I say the same thing: Focus on the brand, not the logo.
And to prove this statement, here’s an easy way to see it in action:
- Step 1: Ask a few people to name a logo they like.
That’s it.
With very few exceptions, people will name a logo that is connected with a brand they love (not a logo).
That’s because what makes a good logo is a good brand, not the other way around. It’s what you make the logo mean to your audience(s) that is important, not the fucking rounded corner and icon you spent 3-months having meetings for & ruminating about.
