It’s like fish in a barrel, right, Mark?
A prospective client asked at lunch yesterday…
(The context was this: advertising on TikTok, and really, Social Media in general)
He said, “I saw a video of a Social Media guru saying how easy it is to place Social Ads and get leads that it’s like fish in a barrel.”
Oy.
Herein lies the confusion.
Certainly, it’s easy to shoot fish in a barrel (please don’t ever do that).
But, the difficult part, the part that matters, the part that no one talks about, the part worth writing home to mom about, is getting the fish in the barrel in the first place.