You Didn’t Hire A Marketer
2-minute read.
The CMO at most orgs has a difficult job; mainly, because he’s hired to do something he isn’t allowed to manage and make decisions on.
What’s Your Business?
50-Second Read
Starbucks isn’t really a coffee company, per se. And Ford doesn’t make tires…
What My Grandmother Taught Me About Cutting Corners
30-Second READ.
Good pizza is rare… super rare. Here’s what my Grandma Vita taught me about pizza and cutting corners…
Stop Blaming The Virtual Meeting.
90-Second Read.
A client of mine is debating whether or not to continue having virtual meetings; you know, the ones that have been around for ages and Covid made popular.
The Hockey Player Lesson.
45-Second Read.
“… Hockey players have terrible teeth, son; I don’t want you playing Hockey. You’ll lose a tooth” said, my mother.
Like Fish In A Barrel…
30-Second Read.
Certainly, it’s easy to shoot fish in a barrel (please don’t ever do that). But here’s the confusion…
Off The Fence, Please.
30 – SECOND READ
Yeah, you’re wasting time on that uncomfortable fence you’re sitting on…
My Grandma Vita’s San Marzano Tomatoes
️️ 1-MINUTE READ
These tomatoes wouldn’t exist without doing the hard part first. A successful outcome doesn’t exist without first creating the conditions. This anecdote applies to many aspects in business.
Let’s Be HONEST.
1-Minute Read 📕
Because when lies, fluff, and manipulative answers are mixed in with the expectation for truth & results, the entire system will grind to a halt.
Rejected.
📕 90-second read 📕
During a meeting last week, I was pontificating about how our client burns bridges in the recruiting process – and how they waste the sawdust of this process…